Email marketing is still a powerful tool for manufacturers and retailers because it offers a direct way to interact with customers. Your ads may easily get lost on social media platforms, and emails are more personal as they land right in your customer’s inbox. Businesses can use email to send tailored offers, product updates, or promotions based on customer interests or previous purchases.
Email marketing is also cost-effective and offers a great return on investment. On average, the ROI of this strategy reaches 46% in e-commerce. Steel door manufacturers should not underestimate email marketing if they look for sales growth. However, this strategy must be applied correctly when
Why are your emails not read?
Not every email campaign is successful, especially if you are selling particular products like iron doors. Often, recipients do not even open emails. Why does it happen?
- Poor targeting. You are sending emails to the wrong audience.
- Irrelevant content. Your content is not what subscribers expect to read or see.
- Lack of personalization. Generic, mass emails do not work.
- Poor design. Visually unappealing emails do not encourage recipients to open them.
- Technical problems. Too annoying emails land in spam folders.
Tips on building an effective email marketing strategy.
The main goal of each business is to showcase their products in the best possible way and encourage customers to buy them. When it comes to steel doors, people don’t make purchases every day. This means that your email marketing efforts need to stand out and work extra hard. A well-planned email strategy can help you connect with potential customers, keep your brand in their minds, and encourage them to choose you when they’re ready to buy a new door. Here are the key steps to take.
Build a strong email list
The first thing to do is to gather email addresses from various sources, such as your website visitors, social media followers, and any in-person events you may attend. Use sign-up forms on your website and offer incentives, like discounts or exclusive content, to encourage sign-ups.
Segment your audience
Now, split your email list into groups based on factors like residential or commercial buyers, location, or where they usually buy. This will allow you to send targeted emails that are relevant for each consumer. Additionally, you will be able to segment promotions as these will substantially differ for residential iron doors or large commercial entrances.
Create compelling email content
Focus on content that highlights the key benefits of your iron doors, such as durability, security, or custom designs. Include testimonials, case studies, or images to showcase how your doors solve customer problems. Your messages should touch on common pain points like property security or long-lasting investment.
Include strong calls to action
Every email should have a clear, compelling call to action (CTA). Whatever you are going to inform your subscribers about – a new design, a limited-time offer, or a free consultation – you must clearly guide recipients toward the next step. Use action-oriented language like “Look through our latest designs” or “Get a free quote today.”
Use visuals
Use high-quality images of your iron doors to visually engage recipients. Showcase different designs, finishes, and installations to inspire buyers and demonstrate the versatility of your products. You can even encourage your customers to share video feedback.
Follow a consistent schedule
Send emails at a regular, strategic pace. You can choose a monthly newsletter or a product launch announcement, but consistency helps keep your brand top of mind without overwhelming recipients. The best times for manufacturers to send emails are typically mid-week—Tuesday to Thursday—between 10 AM and 2 PM when recipients are most likely to engage with their emails.
Use other channels
Combine email marketing with other channels like social media, SEO, and paid ads for better results. Use emails to promote your social media accounts and encourage followers. Retarget leads from your emails with ads to keep your brand visible. Also, use emails to direct traffic to your website, blog, or landing pages. It lets potential customers learn more about your iron doors.
Test and optimize
Continuously test different elements of your email campaigns. Experiment with subject lines, content, and CTAs. Pay attention to open rates, click-through rates, and conversions to understand what works best. Adjust your approach based on these insights to improve future campaigns.
Wrapping up
Email marketing is a strong way for steel door manufacturers to connect with potential customers. Social media can be crowded and distracting, and emails provide a direct and personal way to communicate. You just need to work a bit on your strategy: segment your audience, personalize your messages, add visuals and encourage feedback to improve. With the correct approach, your reach and sales will inevitably grow!